The FIFA World Cup Trophy Tour by Coca-Cola is set to begin its global journey on 3 January 2026, marking the start of celebrations ahead of the FIFA World Cup 2026. The tour will launch in Riyadh, Saudi Arabia, and will travel across the world in the lead-up to what is expected to be the biggest FIFA World Cup in history.
Organised by FIFA in partnership with Coca-Cola, the 2026 edition represents the sixth FIFA World Cup Trophy Tour by Coca-Cola and celebrates 20 years since the initiative was first launched. As an official FIFA Partner, Coca-Cola holds exclusive rights to the global trophy tour.
During the journey, the original FIFA World Cup Trophy will visit 30 FIFA Member Associations, making 75 stops over more than 150 tour days. The tour will offer thousands of fans a rare opportunity to see football’s most iconic prize up close before the tournament kicks off in Canada, Mexico, and the United States.
The tour itinerary includes all three FIFA World Cup 2026 host nations, as well as future FIFA World Cup and FIFA Women’s World Cup host countries such as Morocco, Portugal, Spain, Saudi Arabia, and Brazil. Each stop will feature fan-focused experiences, including interactive football activities, immersive brand activations, and appearances connected to FIFA Legends.
Over the past two decades, the FIFA World Cup Trophy Tour by Coca-Cola has reached more than 182 markets worldwide and engaged over four million fans. Across five previous editions, the trophy has visited the majority of FIFA’s Member Associations, strengthening the global connection between fans and the world’s most prestigious football tournament.
Beyond fan engagement, the 2026 Trophy Tour will also support community-focused initiatives. Coca-Cola, together with local bottlers and partners, will promote sustainability efforts during the tour, including packaging collection and recycling programs.
As preparations build toward the expanded 48-team FIFA World Cup 2026, the Trophy Tour will serve as a global celebration of football, bringing anticipation, unity, and excitement to fans around the world.